Beyond the Crayon

How Industries Use Color to Tell Their Story

One thing is becoming increasingly clear: creativity isn't just for kids. From lecture halls to luxury resorts and corporate offices, organizations everywhere are harnessing the power of a custom coloring book to connect, engage, and inspire in unexpected ways.

Here’s a look at how a few of our favorite partners are using custom art to bring their unique stories to life.

Building Campus Community! Schools are finding that custom books are the perfect way to welcome students, celebrate alumni, and share campus history.

Columbia University (Barnard College) has always been about bold history and fearless futures. We were thrilled to work with them on a custom project that captured the spirit of their historic campus. By turning their iconic landmarks into interactive art, they gave students and visitors a keepsake that celebrates their unique identity, honoring their roots while engaging the next generation in a truly creative way.

Business is better in color! Innovative companies know that the best way to capture attention is to offer something genuine. Ripley Tools is dedicated to precision, safety, and efficiency. To showcase these values at industry events, they chose a medium that truly stands out. By translating their technical expertise into engaging art, they turned a standard trade show interaction into a memorable storytelling moment. It’s a perfect example of how B2B brands can use creativity to make their work accessible, engaging, and unforgettable.

For hotels and resorts, the guest experience starts the moment a family arrives. Custom coloring books have become the ultimate amenity for our hospitality partners. Kindred Resort is all about bringing "kindred spirits" together through extreme kindness and active excellence. They brought that vision to life with custom books designed to be the ultimate welcome gift. By giving little explorers something creative to do, they didn't just offer an amenity; they created a moment of connection, ensuring every family felt the warmth of their hospitality from day one.

Ready to Tell Your Story? We’re ready to help you turn your brand’s story into a masterpiece. Let’s make this your most colorful year yet!